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  When loyal customers hear the term "rebrand," they may start getting nervous about what things will change about the company they love. That's why, when companies pivot their branding to adapt to current trends or values, it's important to consider how the changes will be received. Long-term customers often don't respond positively to rebranding, so it's imperative to take the proper steps to retain those customers while gaining new ones. To that end, 15 Forbes Business Council members shared their best suggestions for making a rebrand as smooth as possible. Follow their recommendations to avoid common pitfalls companies may experience during a rebranding.  Keep Your Customers In The Loop About Changes People buy from people but associate with brands. There is often an apparent reason for association with that particular brand. Where it usually goes off track is in the communication. In B2B and B2C, it is about building relationships, and if you can explain ...

От ръководството на моите родители до подкрепата от Лондонския университет, моето учебно пътуване беше повлияно от другите, както и от собствените ми усилия. това е най-доброто от всички университети. Като дете майка ми винаги ме е карала да правя страхотни неща, а баща ми винаги ми е казвал „да бъда най-добрият или сред най-добрите“. Този съвет от родителите ми ме доведе до решението да уча магистърска програма по право, която ще ми позволи да овладея правото по такъв начин, че да мога да подобря положително живота на другите. След като прегледах програмата, знаех, че това ще бъде интелектуално строг път, който ще ме отведе до мечтите ми. Реших да уча чрез програмата за дистанционно и гъвкаво обучение на Лондонския университет, защото университетът разполага с онлайн среда, която е също толкова отличителна, колкото и традиционните средства за обучение. С удоволствие научих за неговата завидна репутация и международно присъствие и исках да бъда част от него. Най-предизвикателната част ...

 Interviews can be nerve-wracking, but there are steps you can take to stay calm and make sure you give it your best shot.  Interviews are difficult. Worrying about how to get through them is normal, but I’m here give you a more positive perspective, and share with you some advice that can help you through your next interview! Be optimistic On your way to an interview, I would encourage you to be composed as you walk in. Imagine that you are the star, and you want to deliver a great performance that impresses everyone in the room. Staying optimistic can really help give a good first impression. While on your journey, listen to light-hearted music, or any songs that put you in a good mood. Personally, I do this a lot, because music has this magical effect of transporting you to another place and letting you be happy, in the moment. Another thing I always do is to search for some inspirational quotes. And here is one that I hope will inspire you: “The will to win, the desire to ...

In this student blog, Tamecah shares eight statements that she reads daily to help her recognise her strengths. During my studies I was fixated on assigned module reading and essay writing, because reading and writing are fundamental components of becoming a legal professional. But is it all about academic supremacy or does character and life experience bring anything to the table? The following eight statements are inspired by my internships with an immigration and commercial law firm, where training focused on personal management skills and leadership training. Before events, I read the eight statements aloud and make a conscious effort to develop these characteristics and skills. If you're home alone during lockdown with no way to exercise these skills then you should pay attention to how you interact with others on social media (i.e., LinkedIn). The key is recognising the areas that could be improved to leave a lasting impression. This list is personal and yours may be differen...

 Loneliness is something that everybody experiences at least once in their life and has especially been the case since the pandemic. Being locked in the house, unable to see friends and family, affected people across the globe. I've had big periods of loneliness over the past few years. Surprisingly, it wasn't due to COVID. One of the worst periods was after my best friend passed away in June 2021. She died by suicide at 23 years old. The month following, leading up to her funeral, was incredibly isolating. It's not common to lose your best friend at 21. People didn't know how to talk to me, how to console me. I heard phrases like "it’s selfish of her" or "look at all the people she left behind" and I would shut down. It felt like people were blaming her and I spent so much of the little energy I had defending her. People would say they were sorry for my loss, but I know they weren't saying it for my benefit. I felt so angry at the world, not bec...

 In this student blog, Haala looks back at her three-year journey with the University of London and looks forward to her future career. “What do you want to do after graduation?” “What are your plans for your future?” “Any career goals?” These are the questions that used to haunt me in my sleep. When I embarked on my LLB study journey with the University of London, my first thoughts were; “it’s time to reward myself”. I can tell all new students from my personal experience that the journey is worth it! Studying my bachelor’s from the University of London has given me access to the minds of the world-class researchers and cutting-edge research. More than the ceremonious act of graduating this year, it would be the learning experience that I will treasure most. The fact that thousands of students like me from all over the world have been given a chance to study at their own pace is truly wonderful. The egalitarian nature of the programme is something to be truly celebrated. Throughou...